Greetings from the Mango Road
I'm a copywriter who's written for millions of customers at Target and helped small brands find their voice. I specialize in retail, e-commerce, and product copy that drives sales while sounding human.
At Target, I wrote copy for toys, electronics, and sporting goods across web, app, and email. I partnered with UX designers and product teams to help build Target's AI Gift Finder tool, and provided cultural guidance for Pride and Latino Heritage Month campaigns. My work reached millions of customers during peak retail seasons.
Before Target, I worked with entrepreneurs and nonprofits, writing everything from websites and product descriptions to grant proposals that secured over $100K in funding. I know how to adapt my voice for different audiences and industries.
Life's too short to Do just one thing
I've never followed a linear career path, but writing and storytelling has always informed my work. I keep going back to them time and time again, though always in new forms or applications. These are some of the ways I'm doing that.
