I write clean, on-brand copy at scale, and I find the good line inside tight constraints. Two and a half years writing for Target. One musician with 4.4M views. A lot of good briefs in between.
Wrote copy for Target's first AI-powered Gift Finder during a three-month holiday sprint. The job: make a brand-new tool feel warm, simple, and unmistakably Target. It reached 600K shoppers.
Pic-perfect outfits for the whole fam
In Spanish: Estilos que lucen mejor juntos
See the full pageWhen everybody plays, everyone wins
Explore toys and games that support all kids' unique learning needs.
See the full pageGet the influencer glow-up you deserve
with the perfect setup to create the content you and your followers will love.
See the full pageWhat's the deal with refurbished products?
We're bringing you 3 new ways to save on great tech.
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Wrote all website copy in English and Hebrew, built three email funnels, and managed the launch of a piano book series and print store for a Tel Aviv-based singer-songwriter.
Listen to your gut
Easy & simple at-home solutions to regaining your stomach health.
See the bookletCrystals are nature's magic
Bring that magic into your life.
See the siteCraft, Learn, Play!
Website copy for a Bay Area puppetry company: programs, workshops, and about page.
See the siteWould You Like Some Chips?
Two strangers at an airport gate. One wants to talk; the other wants to finish his audiobook.
Read the scriptPromises, Promises
Two restaurant coworkers, one favor, and a broken promise that comes back around.
Read the scriptConstellation Therapy
A first-person look at a weekly group therapy practice in Kalapana, written from inside the circle.
Read the storyAmbergris and Alchemy: Robin Worley's Trash-to-Treasure Legacy
A tribute to trash-fashion artist Robin Worley, told partly through the 24-hour play festival where we met.
Read the storyNative plant species are calling for help. Who will answer their call?
A profile of Hawaiʻi Environmental Restoration and the volunteers protecting Puna's last lowland native rainforest.
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