I write for brands that want to be understood — campaigns with clarity, copy that sounds like a person wrote it, and headlines that don't let go. Three years at Target. One musician with 4.4M views. A lot of good briefs in between.
Led copy for Target's first-ever AI-powered Gift Finder. The copy had to make something genuinely new feel warm, intuitive, and unmistakably Target.
Where being a native Spanish speaker stopped being a résumé line and became a genuine creative asset. Copy that honors real communities and holds up to scrutiny.
Writing inclusively without being heavy-handed is genuinely difficult. These headlines center joy and belonging without calling attention to themselves.
Built a full digital presence for a Tel Aviv-based artist. Site, brand identity, email funnels, piano book series, print store, and bilingual copy. 4.4M YouTube views and counting.