Roy Dahan
Singer-songwriter · Piano composer · Photographer · Tel Aviv
He needed someone to see the whole picture.
Roy Dahan is a Tel Aviv-based singer-songwriter, piano composer, and photographer with a growing international audience — fans in English, fans in Hebrew, and not much holding it all together.
He needed a complete digital presence: somewhere to house his music, sell his piano books, grow a real email list, and speak authentically to two distinct audiences in two languages.
Visit roydahan.com →From blank page to full brand.
I built Roy's digital presence from scratch: wrote all website copy in English and Hebrew, shaped the brand identity, and managed the launch of his piano book series and print store.
I also wrote and built a complete email marketing system: three automated funnels, segmented audiences, and three branded email templates — each one written to feel personal, not promotional.
as hard as the artist does.
Roy's channel has reached 4.4 million YouTube views and 238,000 Spotify streams, with 1,635 email subscribers nurtured through a system built to grow with him.
He now has a digital home that can sell a piano book at midnight, welcome a new Hebrew-speaking fan with the right message, and make a first-time visitor feel like they already know the music.
"Dahan's beautiful music is tough to explain but easy to love — the only thing for sure is its beauty." — Stephen Carradini, Independent Clauses