I'm a copywriter based in Hawaii with a background in brand voice, digital campaigns, and bilingual creative work. I spent three years at Target writing copy that had to work at scale — for millions of shoppers, across categories, in two languages. Before that, nonprofits. Before that, whatever needed writing.
I care about clarity, personality, and copy that sounds like a person wrote it. Because one did.
Get in touch →When I'm not writing copy, I'm writing other things — local pieces, profiles, scenes, and the occasional essay. That lives over at Armando's Notebook.
Visit Armando's Notebook →